A vendor once accepted a photography date because it suited the calendar of their agent, not the presentation window of the property. The garden was three weeks from full bloom. The listing went live with the garden half finished, and there was no second chance to reshoot before the campaign gained … Read More

What selling costs real estate agents quote at the outset rarely resembles what a seller actually works out after settlement. A seller expecting roughly ninety percent of their sale price, once commission and the obvious costs were accounted for, was surprised to find the real figure sitting closer … Read More

Most sellers watch their campaign from the outside. They see the inspection numbers, they see the enquiry count, and they assume those figures tell the whole story of how the sale is going. What actually determines the outcome happens somewhere they rarely get to see at all, in conversations and fol… Read More

The agent who says your house is worth the most clearly knows the market best.That is what most sellers believe when three appraisals come back forty to sixty thousand dollars apart. It feels like common sense. More market knowledge should mean a more accurate number, and the agent who arriv… Read More

Most buyers make their first decision about a property in under five seconds. Not whether to buy it - whether to click on it. That five-second window is where the campaign either does its job or fails. Most sellers underestimate how much of the final sale price is determined before any buyer sets fo… Read More